The Internet is an amazing tool. It has the power to change the way we live, and we’re starting to see that potential today. With only a few mouse-clicks, you can follow the news, look up facts, buy goods and services, and communicate with others from around the world. It’s important to mark1.ai to help our customers retain their privacy when they take advantage of all the Internet has to offer.

We believe your business is no one else’s. Your privacy is important to you and to us. So we’ll protect the information you share with us. To protect your privacy, mark1.ai follows different principles in accordance with worldwide practices for customer privacy and data protection.

• We won’t sell or give away your name, mail address, phone number, email address or any other information to anyone.
• We’ll use state-of-the-art security measures to protect your information from unauthorized users.

NOTICE

We will ask you when we need information that personally identifies you (personal information) or allows us to contact you. Generally, this information is requested when you create a Registration ID on the site or when you download free software, enter a contest, order email newsletters or join a limited-access premium site. We use your Personal Information for four primary purposes:

• To make the site easier for you to use by not having to enter information more than once.
• To help you quickly find software, services or information.
• To help us create content most relevant to you.
• To alert you to product upgrades, special offers, updated information and other new services from mark1.ai.

CONSENT

If you choose not to register or provide personal information, you can still use most of mark1.ai. But you will not be able to access areas that require registration.

If you decide to register, you will be able to select the kinds of information you want to receive from us by subscribing to various services, like our electronic newsletters. If you do not want us to communicate with you about other offers regarding mark1.ai products, programs, events, or services by email, postal mail, or telephone, you may select the option stating that you do not wish to receive marketing messages from mark1.ai.

mark1.ai occasionally allows other companies to offer our registered customers information about their products and services, using postal mail only. If you do not want to receive these offers, you may select the option stating that you do not wish to receive marketing materials from third parties.

ACCESS

We will provide you with the means to ensure that your personal information is correct and current. You may review and update this information at any time at the Visitor Center. There, you can:

• View and edit personal information you have already given us.
• Tell us whether you want us to send you marketing information, or whether you want third parties to send you their offers by postal mail.
• Sign up for electronic newsletters about our services and products.
• Register. Once you register, you won’t need to do it again. Wherever you go on mark1.ai, your information stays with you.

SECURITY

mark1.ai has taken strong measures to protect the security of your personal information and to ensure that your choices for its intended use are honored. We take strong precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

We guarantee your e-commerce transactions to be 100% safe and secure. When you place orders or access your personal account information, you’re utilizing secure server software SSL, which encrypts your personal information before it’s sent over the Internet. SSL is one of the safest encryption technologies available.

In addition, your transactions are guaranteed under the Fair Credit Billing Act. This Act states that your bank cannot hold you liable for more than $50.00 in fraudulent credit card charges. If your bank does hold you liable for $50.00 or less, we’ll cover your liability provided the unauthorized, fraudulent use of your credit card resulted through no fault of your own and from purchases made from us over our secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.

mark1.ai strictly protects the security of your personal information and honors your choices for its intended use. We carefully protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

Your personal information is never shared outside the company without your permission, except under conditions explained above. Inside the company, data is stored in password-controlled servers with limited access. Your information may be stored and processed in United Arab Emirates or any other country where mark1.ai its subsidiaries, affiliates or agents are located.

You also have a significant role in protecting your information. No one can see or edit your personal information without knowing your username and password, so do not share these with others.

NOTICE TO PARENTS

Parents or guardians: we want to help you guard your children’s privacy. We encourage you to talk to your children about safe and responsible use of their Personal Information while using the Internet.

The mark1.ai site does not publish content that is targeted to children. However, if you are concerned about your children providing mark1.ai personal information without your consent, mark1.ai offers a Kids account. It allows parents to give parental consent for the collection, use and sharing of children’s (ages 12 and under) personal information online.

ENFORCEMENT

If for some reason you believe mark1.ai has not adhered to these principles, please notify us by email at notifications@mark1.ai, and we will do our best to determine and correct the problem promptly. Be certain the words Privacy Policy are in the Subject line.

ELECTRONIC PRODUCT REGISTRATION

When you buy and install a new product, we may ask you to register your purchase electronically. When you do, we merge your registration information with any information you’ve already left with us (we call that information your personal profile). If you haven’t previously registered with us, we create a personal profile for you from your product registration information. If you ever want to review or update that information, you can visit the Profile Center, click on Update Profile, and edit any of the Personal Information in your profile. If you haven’t already created a Registration ID, we will ask you to do so. This ensures that only you can access your information.

CUSTOMER PROFILES

As mentioned above, every registered customer has a unique personal profile. Each profile is assigned a unique personal identification number, which helps us ensure that only you can access your profile.

When you register, we create your profile, assign a personal identification number, then send this personal identification number back to your hard drive in the form of a cookie, which is a very small bit of code. This code is uniquely yours. It is your passport to seamless travel across https://mark1.ai/, allowing you to download free software, order free newsletters, and visit premium sites without having to fill out registration forms with information you’ve already provided. Even if you switch computers, you won’t have to re-register – just use your Registration ID to identify yourself.

What we do with the information you share

When you join us, you provide us with your contact information, including your email address. We use this information to send you updates about your order, questionnaires to measure your satisfaction with our service and announcements about new and exciting services that we offer. When you order from us, we ask for your credit card number and billing address. We use this information only to bill you for the product(s) you order at that time. For your convenience, we do save billing information in case you want to order from us again, but we don’t use this information again without your permission.

We occasionally hire other companies to provide limited services on our behalf, including packaging, mailing and delivering purchases, answering customer questions about products or services, sending postal mail and processing event registration. We will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose.

mark1.ai will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on mark1.ai or the site; (b) protect and defend the rights or property of mark1.ai and its family of Websites, and, (c) act in urgent circumstances to protect the personal safety of users of mark1.ai its Websites, or the public.

ONLINE PRIVACY POLICY

Although the internet is an incredible tool, it can also come with security risks. Modern consumers use the internet for many different facets of their daily lives, many of which require them to provide personal identifying information. It’s important to us at mark1.ai to keep our customers safe online and ensure that personal information stays private.

We know just how important your privacy is to you, so we’ve made privacy a priority in every aspect of our online operations. To protect your privacy, mark1.ai follows global best practices for customer privacy and data protection.

• We won’t sell or give away your name, mail address, phone number, email address or any other personal information to third parties.
• We use state-of-the-art security measures to protect your information from unauthorized users. We maintain and update our systems regularly to ensure the best possible privacy protection.

NOTICE

When we need information to personally identify you or contact you, we will explicitly state this upfront. You will need to consent to provide this information. Some scenarios where this may happen include creating a user ID and password, purchasing a premium subscription, signing up for a newsletter, or downloading software programs. We use and store this personal information for three primary purposes, and, for your convenience, you will only have to provide this information once to use our online services. This information will never be used for any other purpose. The three purposes are:

• To help you find the software, services, or information you need quickly.
• To help us create content most relevant to you.
• To alert you to product upgrades, special offers, updated information, and other new services from mark1.ai.

CONSENT

If you choose not to register or provide personal information, you can still use most of https://mark1.ai/. However, you will not be able to access areas that require registration. After you have completed your registration, you will be able to opt in to services like electronic newsletters and other communications from us. This allows mark1.ai to communicate with you about our products, programs, events, and services via email, telephone, or postal mail.  If you do not wish to receive this type of communication, you may select the option stating that you do not wish to receive marketing messages.

mark1.ai occasionally allows other companies to offer our registered customers information about their products and services via postal mail only. If you do not wish to receive these offers, you may select the option stating that you do not wish to receive marketing materials from third parties. Registered users will only receive communications that they have consented to.

ACCESS

Registered users will be able to review and update any information they have provided to mark1.ai at any time. We always make it easy for our registered users to:

• View and edit any personal information you have already provided to us.
• Give or revoke consent to marketing information from us as well as sale offers from third parties.
• Sign up for electronic newsletters about our services and products.

SECURITY

mark1.ai has taken strong measures to keep your personal information secure and honor your privacy practices. We take precautions to protect your data from unauthorized access or loss. We offer safe and secure e-commerce transactions that are encrypted using SSL technology to protect your data.

Every customer transaction is guaranteed under the Fair Credit Billing Act. This legislation states that your bank cannot hold you liable for more than $50.00 in fraudulent credit card charges. If your bank does hold you liable for this amount, we will cover the liability in situations where your credit card was used fraudulently. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.

mark1.ai strictly protects the security of your personal information and honors your choices for its intended use. Your personal information is never shared outside the company without your permission, except under the conditions explained above. Inside the company, data is stored in password-controlled servers with limited access. Your information may be stored and processed in United Arab Emirates or any other country where mark1.ai, its subsidiaries, affiliates or agents are located.

You also have a significant role in protecting your information. Do not share your username and password with others, as this can compromise your personal security online.

NOTICE TO PARENTS

Parents or guardians: we want to help you protect your children’s privacy. We encourage you to talk to your children about safe and responsible use of their personal information while using the Internet.

The mark1.ai site does not publish content that is targeted at children. However, if you are concerned about your children providing mark1.ai any personal information without your consent, we do offer extra security options for children 12 and under. This allows parents to consent to the collection and use of personal data on our platform.

ENFORCEMENT

If for some reason you believe mark1.ai has not adhered to the principles outlined in this privacy policy, please notify us by email at notifications@mark1.ai. We will do our best to determine and correct the problem promptly. Add the words “Privacy Policy” to the subject line.

ELECTRONIC PRODUCT REGISTRATION

When you buy and install a new product from us, we may ask you to register your purchase electronically. When you do, we merge your registration information with any information you’ve already provided as part of your personal profile. If you haven’t previously registered with us, we will create a personal profile for you from your product registration information.

If you ever want to review or update this information, you can do so on our website. If you haven’t already created a registration ID, we will ask you to do so. This ensures that only you can access your information.

CUSTOMER PROFILES

As mentioned above, we create a personal profile for each registered customer. Each profile is assigned a unique personal identification number. This ensures that you are the only one who can access your profile. This PIN is sent back to your hard drive in the form of a cookie, which is a very small amount of code. This code allows you to travel seamlessly across our online platform without having to re-register. Even if you switch devices, you will only have to enter your registration ID and password to log in.

HOW WE USE YOUR INFORMATION

When users register with us, they provide contact information, which includes an email address. We use this information to send updates about products you have ordered, new product announcements, and product satisfaction surveys. When you purchase a product from us, we ask for your credit card number and billing address. We use this information to bill you for the products you order at that time. We do save billing information for your convenience in future orders.

We occasionally hire other companies to provide limited services on our behalf, including packaging, mailing, and delivering products, answering customer questions about products or services, sending postal mail, and processing event registration. We provide these companies with the limited amount of information they need to offer these services. Our partners are prohibited from using this information for any other purpose.

mark1.ai will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on mark1.ai or the site; (b) protect and defend the rights or property of mark1.ai and its family of websites, and, (c) act in urgent circumstances to protect the personal safety of users of mark1.ai, its websites, or the public.

mark1.ai GDPR Privacy Policy

mark1.ai is strongly committed to protecting your privacy and complying with your choices. Both personal and non-personal information collected is safeguarded according to the highest privacy and data protection standards adopted worldwide. We have always had a robust and effective data protection program in place which complies with existing law and abides by the data protection principles. However, we recognize our obligations in updating and expanding this program to meet the demands of the GDPR.

Our Commitment

• Your information will not be shared, rented or sold to any third party.
• We use state-of-the-art security measures to protect your information from unauthorized users.
• We give you the possibility to control the information that you shared with us (opt-out)

mark1.ai is committed to processing data in accordance with its responsibilities under the GDPR.

Article 5 of the GDPR requires that personal data shall be:

1. processed lawfully, fairly and in a transparent manner in relation to individuals;

• collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes;

• adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;

• accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;

• kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of individuals; and

• processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.”Notice

We will clearly inform you when information that personally identifies you (“personal information”) is asked for and you will have the choice to provide it or not. Generally, this information is requested when you [install/download/subscribe] to product updates, newsletters or other online services.

• Usage

We use your personal information for the following purposes:

• To provide you information that will allow you to use our services
• To automatically customize your documents with your information
• To alert you of software upgrades, updates, discounts or other services from mark1.ai

We may also collect your name, language, currency, operating system, document searched and country information for a better experience with mark1.ai products/services.

We also contact the phone number that is provided if we suspect that the cardholder’s credit card information has been compromised, ie used in a fraudulent way.

We also use our clients’ email in order to notify of the release of updated versions of the software, new services or promotional offers.

• Consent

When you provide your personal information, you consent that it can be used for the above purposes and that mark1.ai is an authorized holder of such information. If you choose not to register or provide personal information, you can still use our website but you will not be able to receive additional services or access certain areas that require registration. When you activate your account, you are providing your consent to occasionally receive information from us. In each communication from us you will have the opportunity to unsubscribe from further communications; alternatively, you may contact us to express your choices at the address provided at the bottom of this page.

• Security of information

mark1.ai is strongly committed to protecting your information and ensuring that your choices are honored. We have taken strong security measures to protect your data from loss, misuse, unauthorized access, disclosure, alteration, or destruction. All sensitive data is stored behind multiple firewalls on secure servers with restricted employee access.

We guarantee that all e-commerce transactions follow the latest security measures and use the best available technologies. Secure Sockets Layer (SSL) technology is employed when you place online orders or transmit sensitive information. SSL is one of the safest methods of passing information over the Internet.

• Retention of information

We retain information as long as it is necessary to provide the services requested by you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the services or until you ask us to delete it or your account is deleted whichever comes first. Additionally, we may retain information from deleted accounts to comply with the law, prevent fraud, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Use, and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy. Finally, your data could also be stored for sales statistical purposes.

• EU and EEA Users’ Rights

If you are habitually located in the European Union or European Economic Area, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. While some of these rights apply generally, certain rights apply only in certain limited circumstances. We describe these rights below:

You have the right to access your personal data and, if necessary, have it amended or deleted or restricted. In certain instances, you may have the right to the portability of your data. You can also ask us to not send marketing communications and not to use your personal data when we carry out profiling for direct marketing purposes. You can opt out of receiving email newsletters and other marketing communications by following the opt-out instructions provided to you in those emails. Transactional account messages will be unaffected if you opt-out from marketing communications.

• What we do with the Information you share

Your information is never shared outside the company without your permission. Inside the company, data is stored behind multiple firewalls on secure servers with restricted user access.

When you register to our website, you are asked to provide your contact information, including a valid email address. We use this information to send you updates about mark1.ai order confirmations and information about our services. When you order from us, we ask for your credit card number and billing address. We use this information only to bill you for the product(s) you ordered at that time.

We may on occasion require the help of other companies to provide limited services on our behalf, such as packaging, shipping and delivery, customer support and processing event registrations. We will only provide such companies with the information required for them to perform these services; these service providers are bound by strict privacy policies and are prohibited from using your information for any other purpose.

In very rare instances mark1.ai may disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on mark1.ai or the site; (b) protect and defend the rights or property of mark1.ai and its family of websites and properties; and (c) act in urgent circumstances to protect the personal safety of users of mark1.ai, its websites, or the public.

• How to opt-out

We provide users with the opportunity to opt-out from receiving updates on our products, newsletters and other communications from us. You can opt-out by clicking on the link provided in our electronic mailings or by contacting us at the address at the bottom of this page.

• Does mark1.ai privacy policy apply to linked websites?

Our Privacy Policy applies solely to information collected on our website. The Site contains links to web sites of third parties. mark1.ai is not responsible for the actions of these third parties, including their privacy practices and any content posted on their web sites. We encourage you to review their privacy policies to learn more about what, why and how they collect and use personal information. mark1.ai adheres to industry recognized standards to secure any personal information in our possession, and to secure it from unauthorized access and tampering.

However, as is true with all online actions, it is possible that third parties may unlawfully intercept transmissions of personal information, or other users of the Site may misuse or abuse your personal information that they may collect from the Site.

mark1.ai uses third-party advertising companies to serve our ads on the Site. Please review our Cookie Policy for all details. These third-party advertising companies employ cookie and 1×1 pixel. gifs or web beacons to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to our website and other websites but will not collect any information which can personally identify you or can be linked to you. This information can include: date/time of banner ad shown, the banner ad that was shown, their cookie, and the IP address. This information can also be used for online preference marketing purposes.

If you want to prevent a third-party advertiser from collecting data, currently you may either visit each ad network’s web site individually and opt out or visit the NAI gateway opt-out site to opt-out of all network advertising cookies.

This site will also allow you to review the third-party advertising companies’ privacy policies.

1. Changes to this policy

If we make changes to our Privacy Policy, we will post these changes here so that you are always aware of what information we collect, how we use it and under what circumstances, if any, we disclose it. If at any point we decide to use your information in a manner different from that stated at the time it was collected, we will notify you by email.

1. Enforcement of policy

If for some reason you believe mark1.ai has not adhered to these principles, please notify us and we will do our best to promptly make corrections.

Email Policy

This document sets forth the policy of mark1.ai with respect to email. All employees who use the Company’s email system are required to comply with this policy statement.

1. Business Use

The email system is to be used solely for business purposes of the Company and not for personal purposes of the employees.

• Ownership

All information and messages that are created, sent, received or stored on the Company’s email system is the sole property of the Company.

• Email Review

All email is subject to the right of the Company to monitor, access, read, disclose and use such email without prior notice to the originators and recipients of such email. Email may be monitored and read by authorized personnel for the Company for any violations of law, breaches of Company policies, communications harmful to the Company, or for any other reason.

• Prohibited Content

Emails may not contain statements or content that are libelous, offensive, harassing, illegal, derogatory, or discriminatory. Foul, inappropriate or offensive messages such as racial, sexual, or religious slurs or jokes are prohibited. Sexually explicit messages or images, cartoons or jokes are prohibited.

• Security

The email system is only to be used by authorized persons, and an employee must have been issued and email password in order to use the system. Employees shall not disclose their codes or passwords to others and may not use someone else’s code or password without express written authorization from the Company.

• No Presumption of Privacy

Email communications should not be assumed to be private and security cannot be guaranteed. Highly confidential or sensitive information should not be sent through email.

• Certain Prohibited Activities

Employees may not, without the Company’s express written authorization transmit trade secrets or other confidential, private or proprietary information or materials through email.

• Message Retention and Creation

Employees should be careful in creating email. Even when a message has been deleted, it may still exist in printed version, be recreated from a back-up system, or may have been forwarded to someone else. Please note that appropriate electronic messages may need to be saved. And, the Company may be required to produce email in litigation.

• Viruses

Any files downloaded from email received from non-Company sources must be scanned with the Company’s virus detection software. Any viruses, tampering or system problems should be immediately reported to (computer systems administrator)

1. Consequences of Violations

Violations of this policy or other company policies may result in discipline, suspension and even termination of employment.

Anti-Spam Policy

 

This sets forth our policy with regard to the use of “Spam” marketing techniques in connection with Internet Marketing. In the event that we deem you to be in violation of these policies, we shall immediately revoke your membership rights and close any active account.

We have a strict policy against spamming. We forbid the sending of unsolicited mass Emails or unsolicited Emails of any kind in connection with the marketing of our programs, products and services.

We reserve the right to terminate your account and participation in our programs “for cause” if we deem you to be in violation of our anti-spamming policies. We also reserve the right to suspend your account and participation pending review upon receipt of any complaint or other evidence that you may be engaging in any spamming activity.

We consider spamming to be any activity whereby you directly or indirectly transmit email messages to any email address that has not solicited such email and does not consent to such transmission. We also consider spamming to constitute posting advertisements in newsgroups in violation of the terms of participation in such newsgroup, that are off topic, or in newsgroups that do not specifically permit advertisements. We also consider it spamming when advertisements are placed on message boards or in chat rooms when they are not permitted by the terms of participation in such message boards and chat rooms.

DATA PRIVACY POLICY

1. INTRODUCTION

Mark1.ai is committed to protecting the privacy and confidentiality of personal data collected or processed during its business operations. This Data Privacy Policy outlines the principles and practices that govern the collection, use, and disclosure of personal data by the Company.

• SCOPE

This Policy applies to all employees, contractors, vendors, and third parties who collect, use, or process personal data on behalf of the Company. It also applies to all personal data collected from customers, clients, partners, and other individuals.

• PERSONAL INFORMATION COLLECTION

We may collect personal information, such as name, address, email, phone number, and job title, from customers, employees, and stakeholders. We collect personal information through various channels, such as our website, email, phone, and in-person interactions. We may also collect personal information from third-party sources, such as service providers and business partners.

• USE OF PERSONAL INFORMATION

The Company will only use personal data for the purposes for which it was collected or as otherwise permitted by applicable laws and regulations. Personal data may be used for, but not limited to, the following purposes:

• Providing products or services requested by individuals;
• Communicating with individuals about products, services, or other business-related matters;
• Conducting market research, analytics, and improving business operations;
• Managing and administering employee or contractor relationships;
• Complying with legal or regulatory requirements;
• Protecting the rights and interests of the Company or its customers.

• DISCLOSURE

The Company may share personal data with third parties for legitimate business purposes, including but not limited to, service providers, vendors, contractors, and business partners. Personal data may also be disclosed to comply with legal or regulatory requirements, or in response to lawful requests from public authorities. The Company will take appropriate measures to ensure that third parties receiving personal data are bound by confidentiality obligations and provide adequate protection to the personal data.

• DATA RETENTION

Personal data will be retained for as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws and regulations. When personal data is no longer needed, it will be securely disposed of or anonymized, unless otherwise required by law.

• DATA SECURITY AND PROTECTION

Mark1.ai is committed to maintaining the security and confidentiality of personal data. Appropriate technical, organizational, and administrative measures will be implemented to protect against unauthorized access, loss, or misuse of personal data. Employees, contractors, and third parties who have access to personal data will be trained and required to comply with the Company’s data privacy and security policies.

We take appropriate technical and organizational measures to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. We limit access to personal information to authorized employees and third-party service providers who need to know the information to perform their duties. We regularly review and update our security measures to ensure they are effective and appropriate.

• RIGHTS

Individuals have the right to access, correct, and delete their personal information, as well as the right to object to the processing of their personal information. Individuals may exercise these rights by contacting our organization’s privacy officer at notifications@mark1.ai. We will respond to all requests in accordance with applicable data protection laws.

• POLICY UPDATES

This Data Privacy Policy may be updated from time to time to reflect changes in business operations, legal or regulatory requirements, or industry best practices. The updated Policy will be communicated to employees, contractors, and other relevant parties, and will be made available on the Company’s website or other communication channels.

 

1. COMPLIANCE

Compliance with this Data Privacy Policy is mandatory for all employees, contractors, and third parties who collect, use, or process personal data on behalf of the Company.